5.9M canonical products indexed

Every product. One lookup.

The product data API developers actually want. Barcode in, intelligence out. No SDK lock-in.

try | or search
5.9M+
Canonical Products
60+
Data Sources
<200ms
Avg Response
99%
Accuracy Rate

Three steps from barcode to intelligence

No SDK required. Simple REST API. JSON responses. Ship in minutes.

01 /
Enter a barcode

Any format: UPC-A, EAN-13, GTIN-14, ISBN. We decode them all with GS1 validation and check digit verification.

02 /
Get intelligence

Product identity, risk scores, and pricing signals sourced from 60+ authoritative databases in a single response.

03 /
Build with it

Simple REST API with clean JSON. No vendor lock-in, no SDK required. One endpoint, comprehensive intelligence.

bash
# Look up any product by barcode curl https://upc.dev/v1/product/049000006346 # Or search by name curl "https://upc.dev/v1/search?q=coca-cola&limit=8" # Add your API key for full intel curl -H "X-API-Key: your_key" \ https://upc.dev/v1/mx/049000006346
json
{ "ok": true, "data": { "upc": "049000006346", "name": "Coca-Cola Classic", "brand": "Coca-Cola", "category": "Beverages", "source_count": 21 } }

Built for product intelligence

Every feature designed to turn raw barcode data into actionable signals.

Barcode Intelligence

GS1 decoding, format validation, check digit verification, and authenticity scoring for every barcode format.

Multi-Source Enrichment

Cross-reference data from dozens of authoritative sources. One lookup, comprehensive product identity.

Risk Scoring

FDA recalls, CPSC alerts, consumer complaints, and safety signals aggregated into a single risk score.

Price Tracking

Historical pricing data and trend analysis. Know when prices move before your competitors do.

Signal Detection

Every data change is a signal. Track product modifications, new sources, and market shifts in real time.

AI Analysis

LLM-powered recommendations, competitive analysis, and natural language Q&A about any product.

Who uses upc.dev

From indie sellers to enterprise supply chains.

E-commerce Sellers

Validate product listings, detect counterfeit barcodes, and enrich catalog data at scale.

Brand Protection

Monitor unauthorized sellers and verify barcode authenticity across all marketplaces.

Supply Chain

Track products through the supply chain with verified barcode intelligence at each step.

Developers

Build product-aware applications with a simple REST API and comprehensive documentation.

Researchers

Access the largest open product database for market analysis and academic research.

LLM Agents

DNS for physical goods. Give your AI agent one endpoint to resolve any UPC into structured product intelligence.

Simple, transparent pricing

Start free. Scale when you need to.

Free
$0 / forever
100 lookups / day
  • 100 lookups/day
  • 5 data sources
  • Basic risk scoring
  • Community support
Get Started
Coming Soon
Starter
$29 /mo
2,000 lookups / day
  • 2,000 lookups/day
  • 12 data sources
  • AI recommendations
  • Email support
Popular
Pro
$49 /mo
5,000 lookups / day
  • 5,000 lookups/day
  • All sources
  • Watches & alerts
  • Webhook delivery
  • Priority support
Coming Soon
Business
$149 /mo
50,000 lookups / day
  • 50,000 lookups/day
  • Everything in Pro
  • Catalog analysis
  • Brand X-Ray
  • SLA guarantee

Start building with product data

Get your free API key and make your first lookup in under 60 seconds.

No credit card required · 100 free lookups/day · 5,900,000+ products and growing